Product knowledge in sales, the strategic advantage for SsangYong

The opportunity for SsangYong

Ssangyong, a Korean car manufacturer are a relative newcomer to the UK market, but their range of offerings is growing fast. This dynamic organization saw ‘learning at the speed of the business’ as a critical strategic advantage. With new products releasing every quarter they needed a fast way to improve the product knowledge in sales, especially the features and dynamics of new model ranges.

The On.Board solution

Implementing On.Board enabled SsangYong to curate each new model’s curriculum on the platform ensuring information about each new model can be disseminated quarterly. Learning at the speed of the business was enabled by cloud infrastructure, which enabled SsangYong’s marketing team to share product materials instantaneously and ensure fast access by the sales team. Crucially all content can be built swiftly, requiring no instructional design or programming expertise. This placed the product manager at the center of the process and prevented the usual bottlenecks with authors and multiple review cycles. Quizzes, tests and other checks facilitated through On.Board were undertaken to provide a national picture of field readiness as new products launched.

Local leaders monitored the product knowledge in sales teams and provided coaching support and feedback as salespeople applied new knowledge with customers.

This approach has proved highly successful as sales teams can use the instant updates to make sure they are ready to answer questions from customers and promote new Ssangyong options. Learning at the speed of business became a reality.

What did SsangYong say?

“As a member of the sales administration department, this has enabled me to feel more confident in my knowledge of the cars we have to sell and what options I have to offer the customers that approach me.”

“Easy to understand, self-explanatory, and straight forward.”

“I’d encourage all staff within the network to use this system. It’s even better than advertised.”